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{"id":6071,"date":"2017-10-25T14:49:44","date_gmt":"2017-10-25T12:49:44","guid":{"rendered":"https:\/\/www.lalolaapp.com\/?p=6071"},"modified":"2018-10-05T13:17:50","modified_gmt":"2018-10-05T13:17:50","slug":"que-son-los-mensajes-o-notificaciones-push","status":"publish","type":"post","link":"https:\/\/www.lalolaapp.com\/que-son-los-mensajes-o-notificaciones-push\/","title":{"rendered":"\u00bfQu\u00e9 son los mensajes o notificaciones Push?"},"content":{"rendered":"<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Las notificaciones enviaron mensajes enviados a una aplicaci\u00f3n m\u00f3vil<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0y, a diferencia de los mensajes o notificaciones SMS, solo se puede enviar a los usuarios que ya tienen instalado la herramienta de seguridad de su tel\u00e9fono inteligente.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Las notificaciones pueden ser de\u00a0 <\/span><\/span><\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">un canal de comunicaci\u00f3n muy eficaz para su negocio<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , ya que, a diferencia de los correos electr\u00f3nicos, que pueden ser bloqueados por los filtros antispam, las notificaciones pueden enviarse directamente al usuario a trav\u00e9s de su dispositivo m\u00e1s personal.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">CUANDO Y D\u00f3nde, Importa<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0Los mensajes no Deben Ser Enviados una Ninguna hora del d\u00eda de forma aleatoria, bajo la teor\u00eda de Que El Mensaje Llegar\u00e1 a cualquier Momento y al usuario una Tomar Acci\u00f3n. <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Esto simplemente, no es verdad.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Hay mejores momentos y m\u00e1s momentos de errores especiales<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> . <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Experimenta para saber qu\u00e9 es lo que funciona mejor para tu negocio. <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Esto tambi\u00e9n se aplica a cuestiones geogr\u00e1ficas. <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Debido a que puedes usar la funcionalidad de &#8216; <\/span><\/span><\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Geofencing<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> &#8216; para &#8220;amurallar&#8221; el per\u00edmetro de Env\u00edo de las notificaciones, que se activa y se env\u00eda cuando los usuarios entrenan en la zona o pasen cerca de ella, tambi\u00e9n debes definir las zonas que m\u00e1s te interesan para enviar los mensajes.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Los usuarios pueden llegar a m\u00e1s cerca de la ubicaci\u00f3n de tu negocio, o tambi\u00e9n al contrario, muy lejos<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> .\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Dales lo que quieren, no lo que quieran<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> \u00a0Esto conduce a la \u00faltima instancia, al \u00e9xito (o fracaso) de todas las promociones y \/ comunicaciones. <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Necesitas y\u00a0 <\/span><\/span><\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">debes centrarte en el contenido que a los usuarios les interesa<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> , y en el contenido que perciban de valor para ellos. <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si empiezas desde aqu\u00ed, no andar\u00e1s muy equivocado. <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si empiezas, por otro lado, bas\u00e1ndote en tus intereses y en tus propias necesidades, puedes llegar lejos pero de forma equivocada. <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Hoy en d\u00eda, y m\u00e1s que nunca,\u00a0 <\/span><\/span><\/span><\/span><\/span><\/span><strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">el cliente debe ser el centro del negocio<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> .<\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Mant\u00e9n al usuario en mente, y tus notificaciones se vuelven atr\u00e1s y se percibir\u00e1n como mensajes de bienvenida, con los usuarios pueden interactuar. <\/span><\/span><\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Cuando eso pasa, desgranar\u00e1s todo el poder y el potencial de las notificaciones push.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las notificaciones enviaron mensajes enviados a una aplicaci\u00f3n m\u00f3vil \u00a0y, a diferencia de los mensajes o notificaciones SMS, solo se puede enviar a los usuarios que ya tienen instalado la herramienta de seguridad de su tel\u00e9fono inteligente. Las notificaciones pueden ser de\u00a0 un canal de comunicaci\u00f3n muy eficaz para su negocio , ya que, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_oct_exclude_from_cache":false,"footnotes":""},"categories":[249,223],"tags":[],"_links":{"self":[{"href":"https:\/\/www.lalolaapp.com\/wp-json\/wp\/v2\/posts\/6071"}],"collection":[{"href":"https:\/\/www.lalolaapp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lalolaapp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lalolaapp.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lalolaapp.com\/wp-json\/wp\/v2\/comments?post=6071"}],"version-history":[{"count":6,"href":"https:\/\/www.lalolaapp.com\/wp-json\/wp\/v2\/posts\/6071\/revisions"}],"predecessor-version":[{"id":6951,"href":"https:\/\/www.lalolaapp.com\/wp-json\/wp\/v2\/posts\/6071\/revisions\/6951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lalolaapp.com\/wp-json\/wp\/v2\/media\/6562"}],"wp:attachment":[{"href":"https:\/\/www.lalolaapp.com\/wp-json\/wp\/v2\/media?parent=6071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lalolaapp.com\/wp-json\/wp\/v2\/categories?post=6071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lalolaapp.com\/wp-json\/wp\/v2\/tags?post=6071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}